Today’s logo challenge was more… challenging.
A prompt for a company that does architecture, VR concepts etc that have merged with another organisation that does engineering services.
They want something that is modern, lightweight and focusses on their 3D speciaality.
I wanted to do something that had a 3D element to it but also took some ‘engineering’ to put together. I went a little abstract on this one.
I created the half an R and the have a V and did copies in gradient colours to give the 3D effect and played around to make it look like it fit together.
Challenging, but fun to do. I had a lot of issues deciding on the colouring, I tried all sorts, too much colour looked clunky so I ultimately stuck to shades of grey except for the front layer having a pop of colour I chose a light green at the forefront.
For the mock-up, I found a free stock image of a 3D visualisation of a property image and added the logo and overlay to make it look like a snippet from a brochure.