

Ooh! I had fun with this one!
A logo for a company providing camera equipment and props to film crews. I’m quite a big movie film fan so this one was fun.
Given that in the prompt they mention it’s to go on the end credits I wanted to avoid anything with too much colour as you don’t tend to get a lot of colour at the credits.
I worked on two ideas, but far preferred the second one. The first idea was the clacker board. That’s synonymous with movies, but whilst I did do it as a mock up I decided it would be more fitting for a film company than a Camera equipment company.
My second option was to do a Camera silhouette which I created by hand in photoshop which I felt was much more fitting and relevant. I made a slash effect on the word Slash to emphasise that.
The final logo went through a couple of iterations till I was happy. Initially the word films was much thinner than the word slash, but it didn’t go well when resized so stuck to a clearer font.
For the mock-ups I did a fake credits in a move theatre and created a sheet of vinyl stickers. I am pretty pleased with the sticker sheet as I created this mock-up in it’s entirity ;D
Just for reference – Initial hand drawn mock-up of ideas. and the two initial ideas which I didn’t think was interesting enough.