Didn’t get to spend as long on this one. The email never arrived so I had to search online to find a link to the brief!
Analytics company, wanting something using a gradient colour scheme. They wanted to use the Roboto typeface (which I found and installed) and wanted it to show clarity, be accessible to all skill levels and avoid use of stereotypical iconography of data i.e. charts etc.
I decided because of this to keep it simple.
I created the V and A out of similar shapes and grouped them together to apply a gradient. The text takes the blue element and purple element of the gradient to keep it all in fitting.
Logo Challenge Day 11